Looking for an inexpensive way to market your business?  Use business cards as mini-advertisements, pass them out freely, and update them regularly.  Few things are more powerful than that small piece of paper that you share with people you meet and for a small investment you can purchase them in small lots and change them every few months to keep things fresh. 

Affinity programs work.  We've seen it with airlines, hotels, credit card companies, and many other businesses.  When you find a way to connect people to your business and make them feel that they are part of a special group, you nurture the kind of long term relationships that create ongoing business success.