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Written by Dr. Michael Hudson
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Recently I’ve had the pleasure to meet and interact with renowned copywriter David Garfinkle. David is founder of the World-Copy-Writing-Institute. He’s a brilliantly creative, engaging man whose knowledge about business growth goes much deeper than copywriting.
But David also knows a great deal about what works and what doesn’t when it comes to copy. And he knows the power of learning from others.
In that spirit, I share the core message from his March 2005 blogpost on “Four Copywriting Rules That Can Improve Just About Any CopyWriter’s Work.”
Here are the four rules...from Ernest Hemingway’s first style sheet:
1. Use short sentences.
2. Use short paragraphs.
3. Use vigorous English.
4. Be positive, not negative.
Enough said.
Action step: Keep these rules posted when you write, and watch your effectiveness increase.
P.S. Visit this link to have every new post from David’s blog delivered to your inbox:
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