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Written by Dr. Michael Hudson
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It’s no secret that I am a big fan of Seth Godin’s work. He tells it like it is, gives you ideas you can use, and challenges you do what matters. This brief treatise is no exception
Godin begins with a simple, but powerful, premise…during the growth of any business or the evolution of any career a period will be encountered where progress slows and it requires much more effort to push through to the next level. Next he demonstrates how the reaction to ‘the dip’ either leads to becoming the best in the world (which he defines in a very interesting way) or to getting stuck on a cul de sac that ultimately leads nowhere.
From there he nudges, cajoles, and urges all of us to decide when to quit and when to push ahead…revealing the power that derives from focused attention at the margin, along with the importance of knowing when to quit and redirect your energy. It’s an interesting and quick read that will make you think carefully about what you should stop doing–something that I often argue is the most important strategic decision any of us face.
Pick this one up today…let it push you to think strategically about your business and career efforts, and then make some tough decisions about where you should quit and where you should stick and push through the dip!
Pick up your copy here:
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
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