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Willie's Way by Phillip Van Hooser
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Written by Administrator
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A simple, straightforward guide to remarkable customer service Willie's
Way is unlike any other customer service guide. A story as good as the
advice it offers, the book presents the real-world customer service
wisdom of a real, one-of-a-kind cabdriver. Author Phillip Van Hooser
learned more about great customer service during one cab ride with
Willie than he ever thought possible. From his friendly banter to his
personalized customer care, Willie woos, wows, and wins customers with
ease. This book translates Willie's commonsense wisdom into practical
applications any businessperson can apply. Each chapter looks at one of
six secrets Willie employed and explains how and why it works. These
techniques, strategies, and commonsense tips will help anyone who deals
with customers in any industry deliver the kind of unforgettable and
uncommon customer service that keeps people coming back for more. From
listening to customers, to offering special favors, to making every
customer interaction special, these practical, commonsense customer
service values are sure to impress, entice, and win new customers with
every interaction. Phillip Van Hooser (Princeton, KY) has been speaking
professionally on leadership and service professionalism for 17 years.
"Van
Hooser absolutely hit the bull's-eye with an outstanding instruction
manual about the keys to extraordinary customer service. I have no
doubt that companies and customer service professionals across
virtually every industry will find value and fresh new insights in the
pages of this brilliantly written gem."
—Richard G. Kelley Director of Sales Training, North America Axcan Pharma, Inc.
Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty
Praise for Willie's Way:
"Willie's Way is a fascinating
compilation of real-life customer service stories that actually make a
difference. It's about building your brand one customer at a time. Read
how enthusiasm, confidence, and sincerity can impact your customers,
grow revenues, and impact your bottom line. This is the best book I've
read on customer service in a long time."
—Joe Scarlett Chairman of the Board Tractor Supply Company
"Wow!
Willie's Way is simply infectious. Every reader is sure to find the six
secrets to be very practical. In fact, they leave us without excuse.
Without a doubt, Willie's Way has the power to transform an
organization from one delivering mediocre customer service to one
performing at the top."
—Chris Strippelhoff Vice President–Member Services Municipal Gas Authority of Georgia
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